One summer evening by the fire in their outdoor conversation pit, 8-year-old Violet was holding court with her parents’ friends and joked about launching a deodorant company called “Cherry Pits.” The group laughed at first… but then realized there was potential with this serendipitous silliness. Violet’s mom Laura regularly griped about the “monthly plastic subscription” that comes with commercial deodorants and the ineffective jokes that are standard organic deodorants. Laura saw Violet’s Cherry Pits musing as an opportunity to create something better together.

Laura researched ingredients and tested options. As a lifelong Sweaty Betty (medical term: hyperhidrosis haver) her standards were high and her testing T-shirts were moist. Fast forward a year, and Laura and Violet were in love with their final formula and ready to unleash Cherry Pits onto the world.

Cherry Pits is a natural, sustainable deodorant that doesn’t stink. No plastic. No aluminum. No harsh chemicals. No sweat.